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实战演练网站提升SEO重要词科学研究

2021-03-06分享 "> 对不起,没有下一图集了!">
刚开始

重要词科学研究是要掌握客户检索信息内容时应用那些词语,一般包含掌握重要词的检索量,和这些词的市场竞争状况

重要词科学研究是检索模块提升和检索营销推广重要的1个阶段。由于假如应用正确,他可以帮大家在开发设计网站和搭建內容时出示相对路径。依据检索查寻的数量,重要词能够归类为头顶部,行为主体,长尾。1般而言,重要词的词越多,市场竞争相对性沒有那末猛烈,也较为非常容易得到好的排名

说1般状况下是由于这个规律性也非肯定,会成心外。下面是1些长尾重要词跟行为主体和头顶部重要词的难度指数值比照。

这个实例是长尾重要词非常容易市场竞争点

这个事例则是长尾跟头顶部重要词同样难度

这个事例则是长尾重要词反而更难市场竞争

重要字难度数据信息是根据 SEOmoz’s keyword difficulty tool 获得,依据工作经验,1般包含有品牌的长尾重要词会较为难市场竞争,9/10的长尾重要词1般都要比行为主体和头顶部重要词非常容易

2 见解思索

SEO1般能够分成两个总体目标:

获得总流量

提升转换

许多SEO坏在太过强调获得总流量,而并不是转换。其实不是说获得总流量不对,这要融合你网站的总体目标。例如针对电子器件商务网站,获得有高转换使用价值的总流量比单纯性的总流量更大。而假如是广告宣传或新闻媒体制造行业,目光将会更为关键,这个情况下获得总流量就很正当性。

因而大家必须思索:

更高的总流量会立即带来更高的收入吗?

還是说你要保证获得那些转换指标值较好的重要词带来的总流量?

重要词的使用价值

依据上面两点,重要词的使用价值能够根据下面两个维度:

跟市场竞争水平有关的月检索量

收入发展潜力或转换率

寻找有关的月检索量可使用Google’s keyword tool,但它并沒有出示更多的信息内容。AdWords™出示了重要词的市场竞争水平,但你要必须了解这些早已在这些重要词检索結果上得到排名的网站的权重。Mozbar extension for chrome, 这个专用工具能够给我1些详尽的数据信息。但要做更繁杂的剖析,强烈推荐应用SerpIQ,以下图所示

SEOmoz 有1个叫做keyword rank汇报,以下图所示

但他并沒有出示更详尽的信息内容, SerpIQ 这个专用工具则出示了均值的市场竞争指数值

和检索的用意

每一个部位的检索市场竞争指数值

这些检索結果网站的PageRank

外链数量

也有便是网站域名的年纪

科学研究检索者的用意

当要提升转换率时,掌握总体目标受众的检索用意是是非非常重要的。对重要词开展归类,依据不一样的方式和来源于开展剖析等都有助于大家掌握客户的检索用意。

刚开始科学研究了

这里会用到许多专用工具,Google出示的Google’s keyword tool. 必定不能少。在运用这个专用工具的情况下,记得选上精准配对

下面是結果

得出了这些重要词的检索量和市场竞争水平,随后导出来,相互配合Übersuggest 能够得到更多的重要词检索提议信息内容

以下图所示

This is really helpful because it captures all of the potential permutations related to your target keyword based onactual search behavior. You can now drill down into phrases and select the child keywords to be added to a list. Then click the ‘get’ button to generate a modal window that allows for you to copy and paste. Paste your selected related keyword back into the google keyword tool and rerun for more keyword data goodness. Tip: I’ve found that the Google keyword tool provides more suggested keywords when you put in less than 10 keywords at a time. Wordtracker also has a keyword suggestion tool although to really get any of the juice out of it you need to sign-up for a paid plan :/ There are also a variety of tools that provide keyword usage and competitiveness between both paid and organic search – some of which are pretty good. SEMrush - Gives you fantastic insight into search volume, average cost per click, number of competing pages, related keywords, rank results, and even companies currently buying ad space (click to enlarge).

SpyFu – Provides search volume, number of clicks per day and their average daily cost, the actual number of advertisers currently bidding on the keyword and the actual AdWord ads that are running (click to enlarge).

Keyword Spy - Is one of my favorites for getting a quick sense of the landscape. It very quickly (through use of tabs) gives you access to data on PPC ads, related keyword phrases, your paid and organic competitors, andmy favorite; misspellings! Did you know that keyword reserach has an estimated 110,000 searches per month! See a screenshot of the dashboard below (click to enlarge).

Validate The Big Opportunities

Once you have a good list going in Excel it’s important to gain visibility into your big opportunities, or as my team has come to talk call them; your golden tickets. First you will want to get a sense of seasonal volatility by running your top queries through Google Trends (click to enlarge):

Pay attention to the average index of interest over time, since it can be a bit confusing; 100 here represents the highest search volume there has ever been, it is not the integer for number of searches. So what you are looking for is that the current interest has not fallen off completely, looking at the graph it seems the current search volume for keyword research is down about 50% from what it was in August 2010. Next you use a bit of a 3rd party litmus test to see how popular a topic really is, and a safe bet here is to use the worlds most popular encyclopedia, Wikipedia. Domas Mituzas has built a statistical engine that tracks Wikipedia’s pageviews. And looking at it over the past 90 days we can see that the term has been viewed 7,554 times (hat tip to Glen Allsopp for sharing this). Click to enlarge.

Creating a Keyword Evaluation Model

Evaluating keywords for relative opportunities is still very tough. Without massive stores of data and detailed insights into the competitive landscape it is easy to throw a lot of time and money at targeting keywords that will never deliver a stable return. In order to avoid this and instead focus only where there is rank to be had and money to be made, I believe it’s best to use an evaluation method. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. While I am working on a scaled-back version of my model to give away, it’s not quite ready yet – so for this post we are going to use a very simplified version. This is meant to be more of a barometer than anything else and this data should not be used to make a business case, but more so just to give you a sense of opportunity. I’m going to use keyword competitiveness scoring from SerpIQ, but you could also do this with SEOmoz’s keyword difficulty score or something similar. Scoring the opportunities takes some simple math. So for this version we are going to discount monthly search volume by multiplying is against the inverse discount rate of the competitive scores (1 minus the competitiveness index percentage). For this example I’m going to stick with our root phrase, keyword research, and use 2 other closely related variations:

Using our quick and dirty evaluation model of (exact monthly search volume x (1 – CI%) we get:keyword research opportunity score (4,400 x (1-.68)) = 1,408 keyword research tools opportunity score (720 x (1-.65)) = 252 keyword research software opportunity score (480 x (1-.56)) = 211.2 Showing (quickly remember) that even though keyword research is significantly harder in terms of competition, it is still the clear winner in terms of keywords to target for search traffic. This is useful because it takes it takes into account the opportunities as related to monthly search volume and then discounts the traffic potential based on the average competition.

Closing the Loop

Part of doing successful keyword research is setting time aside each month to analyze what’s working, and adjust your content and link strategies accordingly. Where are you seeing the fastest movement in the SERP’s? Are some terms moving between the top 10/30/50 positions faster than others? Which keywords are the fastest to page 1? Fastest to the top 5? Ask yourself these questions and please share your thoughts with me in the comments below – let me know your hypotheses or better yet your

actual data; share your research and tell me what worked and what didn’t, I would love to chat with you.

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